Any website’s long-term success depends on optimizing for a good user experience. Core web vitals can assist in quantifying the website experience and improvement scopes. This blog post will give a refresher on Core Web Vitals. Read the five strategies to improve your Google core web vitals. 

• Reduce Javascript execution
• Put in lazy loading
• Compress and optimize photographs
• Provide suitable size for photos and embeds
• Improve server response time

What are Core Web Vitals?

Core Web Vitals are page experience indicators to assess web user experience. These signals assess the speed at which consumers can engage with your website. It also shows the ease with which people can traverse a website. If you improve user experience and website, your page experience ratings will increase.

What does the Core Web Vitals update entail?

The Core Web Vitals algorithm upgrade is to make any website’s page experience more enjoyable and safe than ever before. These changes began in June 2021 and will be more fully implemented in the coming days. Google uses these Core Web Vitals as ranking signals starting in mid-June. More options for a ranking increase are available with Core Web Vitals, which assess and evaluate the speed, responsiveness, and visual stability of websites.

Three metrics comprise the Core Web Vitals:

• Largest Contentful Paint (LCP) 

The LCP core web vitals assesses how your web elements can load and display

• Cumulative Layout Shift (CLS)

CLS core web vitals guarantee that the website pages do not include motions.

• First Input Delay (FID)

It measures the responsiveness of web pages on first user interaction. Also, it assesses how a website’s browser delivers results to consumers.

Five methods to enhance your Core Web Vitals

You should do a short website performance analysis test. You may use Google’s Search Console, Page Speed Insights, and other tools to do so. If you conduct performance reports using many tools, optimizing your website is worthwhile.

Reduce JavaScript (JS) execution

Consider minimizing and optimizing your JS execution. A low FID score indicates that your website can hold visitors for more than 300 milliseconds. This reduces the time between your browser executing JS code and the page loading.

According to Google, one of the ways to decrease execution is to delay JS that is not utilized.

To determine whether your website has unused JavaScript:

• First, go to your website and, using the right mouse button, choose “Inspect.”

• Next, choose ‘Sources’ and search for three dots at the bottom of the page. You need to add the ‘Coverage’ tool. After adding the item, hit the load button.

You will see how much JavaScript is not utilized when the website has completely loaded.

After recognizing the quantity of useless JS, you should reduce it. Code splitting is one of the ways available. This means dividing a JavaScript bundle into smaller parts.

Install the lazy loading

You must use lazy loading to protect your UX and core web vitals score if you show photos on your website. Lazy loading enables the loading of pictures at the precise time a user scrolls down the page. It works without affecting the website’s loading speed and maintains a high LCP score.

• Improve the performance of your website 

• It will restrict bandwidth use.

• Improve the SEO of your website.

• It will keep your visitors on the website, decreasing the bounce rate.

Will slow loading enhance your website? Slow loading is essential for sites with several graphics, animations, or videos. But, there are no established guidelines for which sites should use lazy loading. You should consider implementing lazy loading if your website has a low LCP score.

Optimize and compress images

The greatest features on many websites are photos and elements. Thus, you need to optimize them as it makes your website lighter, enhancing the loading time.

You may believe that picture compression degrades image quality and resolution. The difference is only visible when the picture is in Zoom mode or saved in the incorrect format. Compressing photos using small jpg may lower the total page size. 

Provide suitable size for photos and embeds

To improve your CLS score, you must consider dimensions. Setting width and height helps the browser allot the necessary amount of space on the page. For instance, if an image’s proportions are incorrect, it often shows later on the page. It may result in a poor user experience. 

To prevent this picture shift, you may reserve the spot where you need to put the image. This step will prevent the layout from shifting if you load it off-screen. The video may seem OK from the back end by default, but it may appear oversized or jumbled on the front end. If so, there is a problem with the dimensions, and you should adjust them.

How to adjust the display size of a YouTube video?

Launch the YouTube video you want to embed on your website. Then, locate the share button and choose the > Embed option. Now you must put the code into the back-end of your website and adjust the width and height to match your site.

Improve your server response time

Not only may a slow server response time affect your SEO, but also your UX.

Time to First Byte (TTFB) measures server response time. It measures by identifying when the user’s web browser gets the first byte of your page’s content.

But, before you begin, you should gather statistics about your server’s current performance. Check the speed of your web host. After you have completed the report, here are some helpful tips:

• Use CDN for your website.

• Each plugin adds extra weight to your page, which might affect your website’s speed. 

Google recommends a server response time of under 600 milliseconds.

Keep in mind that the back end of your website works in tandem with the front end. So, ensure that the back end is top-notch to deliver the greatest user experience. However, it is best to take the help of a Web development company like us. As a popular SEO company in India, Avya Tech is your one-stop destination to create a website that sells.