Nowadays, eCommerce giants WooCommerce and Shopify are getting better growth in the eCommerce industry. These platforms offer loads of benefits to end users and solve numerous eCommerce management issues in the least amount of time. Sometimes, people find themselves in a fix when they have to choose a particular platform out of the two gems. In the list of leading eCommerce software platforms, WooCommerce is simply the winner of the best e-commerce platform 2024 title.

WooCommerce’s market share as of 2023 was impressive at 38.74%. Woo Themes, Squarespace Online, Shopify, WixStores, and some other prominent names follow it. Go through the content to better understand WooCommerce vs Shopify statistics and make an informed decision on choosing the right platform. 

WooCommerce vs Shopify statistics

WooCommerce e-commerce statistics show that the WooCommerce platform leads with 39% global market share in e-commerce platforms (64.65% in the e-commerce platform category). It is trusted by 1,096,900 websites and 1,859,034 users.

Shopify e-commerce statistics also catch all eyes with impressive numbers: 642,984 websites with 486,617 users. The thing that makes Shopify an emerging player in the e-commerce platform category is its 16.89% market share.

Key WooCommerce Statistics:

•  $20+ billion in total sales (2020)
•  1,500+ themes and 6,000+ plugins in the WordPress directory
•  20.1% market share among eCommerce platforms
•  Available in 66 languages
•  Over 211 million plugin downloads
•  Over 6.5 million websites use some WooCommerce elements
•  Powers over 3.5 million websites using checkout functionality

Key Shopify Statistics:

•  $175.4 billion Gross Merchandise Value (GMV) in 2021
•  1.4% average conversion rate
•  2.5 million stores in the US (largest market)
•  7,700+ apps available
•  Over 3.9 million live websites
•  Present in 175+ countries
•  Registered 201.53% growth during the COVID-19 period

If you compare both platforms, you will find WooCommerce as a strong leader in the technology, health, food, and shopping segments. Shopify is favored by industries related to lifestyle, sports, business services, and games. 

WooCommerce Statistics About Revenue & Sales

•  34% of WooCommerce stores make under $25,000 and generate over $100,000 in annual revenue (Source: Metorik)
•  65% of WooCommerce orders are paid via credit/debit cards (Source: Metorik).
•  December is the biggest sales month at +16% above average (Source: Metorik).
•  The average annual revenue for a WooCommerce store is $381,000 (Source: Putler Blog).
•  The average order value for WooCommerce stores is $84.58 (Source: Itterable).
•  The US accounts for 55% of total WooCommerce revenue (Source: BracketNext)
•  Weekend days account for 28.5% of total weekly revenue (Source: Metorik). 

Shopify Statistics About Revenue & Sales

•  In March 2020, Shopify merchants mint $319 billion in revenue in global economic impact (Source: Shopify).
•  During 2023, Shopify had $7 billion in revenue (Source: Statista).
•  In 2022, Shopify earned $5.245 billion (Source: Macrotrends).
•  It registered a 24.59% growth in the same year (Source: Macrotrends).
•  The average conversion rate for the Shopify platform was 1.4% in 2022 (Source: LittleData).
•  The Shopify platform has over 2.1 million active daily users (Source: Fundera).
•  Shopify retailers make about $72 per customer (Source: Folio3). 

Shopify vs WooCommerce comparison

The Shopify platform is a fully hosted eCommerce solution that is user-oriented and can be used easily by beginners. With features like monthly subscription, limited customization, round-the-clock support, and less maintenance, this platform matters the most. Being a self-hosted option, Shopify is highly customizable and requires technical knowledge. Although it is free, it requires hosting/plugin costs. With better community support around, this platform requires regular maintenance.

WooCommerce vs Shopify table comparison helps eCommerce businesses better understand which platform may be the right choice based on specific features, needs, and strengths.

Factor	WooCommerce	Shopify
Market Share (2023)	39%	16.89%
Websites Powered Globally	10,96,900	6,42,984
Customer Base	1,859,034 users	486,617 users
E-commerce Platform Category Share	64.65%	16.89%
Market Share by Top Websites	Dominates overall web market share	Leads in Top 10K, Top 100K, and Top 1M sites categories
Industry Usage	Widely used in technology, health, food, shopping, and more	Dominates in lifestyle, sports, business services, and gaming categories
Customization	Highly customizable, integrates with WordPress	Limited customization; fully hosted solution
Ease of Use	Requires some technical knowledge; ideal for users comfortable with WordPress	Very user-friendly; suitable for beginners
Hosting	Extensive library of free and paid themes, with over 7,000 extensions available	Fully hosted solution; includes hosting
Themes and Plugins	Extensive library of free and paid themes, over 7,000 extensions available	Offers a variety of themes, including both free and paid options; 7,700 apps on the Shopify App Store
Scalability	Suitable for businesses of all sizes; scalable with WordPress plugins and extensions	Scales well for growing businesses; includes Shopify Plus for larger brands
Payment Options	Supports multiple payment gateways	Supports a range of payment options, but may charge extra fees for non-Shopify Payments gateways
Maintenance	Requires regular updates and maintenance	24/7 customer support is available
Support	Community forums and third-party support	24/7 customer support available
Popular Brands	Used by businesses focused on customization and flexibility	Used by major brands like Anheuser-Busch, Pepsi, Nestlé, LVMH, Tesla, Red Bull, Kraft Heinz, and more
Global Reach	Available in 66 languages, with a strong presence in various global industries	Primarily popular in the U.S. and U.K., with over 2.5 million stores in the U.S. alone

Conclusion

All business owners and entrepreneurs make informed decisions by evaluating the two e-commerce platforms. This comparison also helps people looking for WooCommerce solutions by assessing each platform’s strengths and weaknesses. Web developers and e-commerce enthusiasts interested in eCommerce insights will get a clear picture of how WooCommerce and Shopify meet different business needs. For readers considering scalability, WooCommerce provides the tools to expand a business with unique configurations, while Shopify includes advanced options like Shopify Plus for larger brands.

Both the platforms have their own pros and cons. It is beneficial to have a clear and productive discussion with a web development company like AvyaTech to make a decision on the best CMS platform that suits your exact business needs.