WooCommerce stores offer multiple benefits, including sending automatic emails to customers concerning their orders. Automated emails help in building trust and improving communication. You easily get basic WooCommerce emails by default in CMSs. But you can customize WooCommerce emails to get added advantages. Customizing WooCommerce emails is possible for all WordPress and WooCommerce users. Check this guide to control email customization in 2025. 

Why Custom WooCommerce Emails Matter the Most?

Emails strongly connect you with your customers. Using WooCommerce email customization, you can:

• Boost repeat purchases by engaging customers with regular follow-ups.
• Highlight your brand by adding a unique logo, colors, and tone of voice.
• Make customers feel special with personalized messages.
• Stand out from competitors who may not put effort into their email communication.

Clearly, customized emails build loyalty, make your online store look professional, and bring customers back. 

Default WooCommerce Email Types

The WooCommerce platform sends various types of emails automatically to customers based on their actions. Some common email types are:

• Completed Order: It confirms that the order has been fulfilled and shipped.
• Customer Invoice: It is used for payments when customers need to pay for an order.
• Customer Note: It directly sends a message to the customer’s email.
• New Account: It is sent to a customer when he/she creates a new account on your store.
• New Order: It is sent when a customer places a new order.
• Processing Order: It occurs when an order is being prepared or processed.
• Reset Password: With it, customers can reset their account password frequently.

Each of these emails serves a specific purpose, and customizing them can make each interaction unique and on-brand. 

WooCommerce Customization Options

Basic customization and advanced customization are the two unique ways to customize WooCommerce emails.

Basic Customization

WooCommerce has built-in settings for customizing email colors, adding your store’s logo, and a custom message in the footer. To access these settings, go to your WordPress dashboard and select:

• WooCommerce > Settings > Emails.
• Then, choose the email you are targeting to customize.
• Change the colors, add your logo, and edit the footer message.

This basic approach is great for small changes that make a big impact, like adding your brand’s colors or a thank-you note. 

Advanced Customization

For more detailed changes, such as altering the layout or adding custom information, you may need some coding skills. Advanced customization allows you to:

• Add custom messages, like coupon codes or personalized thank-you notes.
• Change the look and feel of the email layout beyond basic colors.
• Insert additional order information using WooCommerce hooks and filters.

WordPress users having knowledge of coding can do wonders with the following WooCommerce plugins.

• MailPoet Plugin: It designs emails and newsletters with quick automation options.
• WooCommerce Email Customizer: This drag-and-drop editor makes beautiful email designs. It alters layouts and adds logos to mails sans coding.
• YITH WooCommerce Email Templates: This plugin has multiple ready-made templates for email personalization with colors, logos, and text.

WooCommerce Email Customizer plugin is easy to install and activate. It lets you customize, save, and preview emails. It also lets you personalize WooCommerce emails fast with better control over the design.

WooCommerce Email Customization using Code

If you are an advanced user comfortable with coding, you can easily get direct access to WooCommerce’s email templates in WordPress theme files under:

wp-content > plugins > woocommerce > templates > emails 

How to edit WooCommerce emails?

With advanced WooCommerce email template customization, you can edit the email templates. WooCommerce email template editor and WooCommerce email settings let you insert content at specific points, customize emails’ looks, and change email display. 

Testing Your Customized Emails

The mail you send your customers should be right and perfect from all angles. That is why it is vital to test emails before sending them. The following are three ways you can use to test mail:

• Cross-Device Testing: View emails on both desktop and mobile to ensure they display properly on all devices.
• Preview Emails: Most plugins and WooCommerce settings provide a preview option to see how your emails look.
• Send Test Emails: Plugins like WP Mail Logging let you send test emails to check formatting and layout.

Testing helps you catch possible errors and makes sure customers get an optimized, professional email. If you want your WooCommerce emails to look great and communicative, keep them simple with limited information and clarity. Prefer to use the right colors, effective fonts, and communicative language that stay consistent with your brand. Design your email mobile-friendly and add clear calls-to-action links for better customer support. Don’t forget to customize the mail.

Personalize When Possible: Address customers by name or include details like order information to make emails feel more personal. Use a reputable email provider to ensure your email doesn’t land in the spam box. Check for issues caused by plugins or custom CSS. 

Conclusion

Customizing WooCommerce email smartly improves customer communication. With adequate settings, plugins, and coding, you can easily create WooCommerce emails that impress customers.

Whether you are a WooCommerce store owner, eCommerce developer, marketer, designer, or user, WooCommerce email customization can enhance the look and feel of their email communications.  Email customization in WooCommerce lets you manage your eCommerce stores, augment email functionality, make transactional emails appealing, and boost customer engagement.

You can also opt for WooCommerce development services to take total control over your WooCommerce mail system.

I Hope this WooCommerce email design guide will help you better customize WooCommerce emails in minutes in 2025.