Carpet Exchange – Delivering an unparalleled online flooring retail experience in the US
Client Background
E-Commerce Platform
Carpet Exchange, a prominent specialty floor-covering retailer in the USA, is a one-stop destination for flooring solutions. Carpet Exchange is a key player in the flooring industry with an extensive product catalog spanning categories like carpet, tile, area rugs, hardwood, laminate, and luxury vinyl. The client’s commitment to offering a fantastic selection led to a custom Magento 2 e-commerce website that caters to changing consumer and business needs.
Business Context
Need and Desire Satisfaction
Carpet Exchange joined hands with Avya Tech to design and develop a unique e-commerce portal from scratch. The imperative to establish a robust online presence led Carpet Exchange to embark on an e-commerce transformation. With more than 80,000 products listed, the platform aimed to showcase the extensive product range and handle a substantial daily traffic of 50 million users.
Business context dictated the need for a scalable, feature-rich e-commerce solution that could seamlessly manage the complexities of flooring retail, including bulk purchases, custom pricing, and specialized product inquiries.
Challenges
Thoughtful Solutions to Demanding Situation
The journey toward an optimized e-commerce platform was not without its challenges. Managing a vast product catalog, handling high daily traffic, and implementing unique purchasing rules introduced intricacies that demanded meticulous solutions. The challenges encompassed:
Bulk Purchases and Minimum Quantity Rules
Developing custom modules to enforce bulk purchases, where users are required to buy a minimum quantity for specific categories, introduced complexity in the purchasing process. This necessitated a tailored approach to ensure a smooth user experience while adhering to business rules.
Price Visibility and Inquiry Form
Certain products require a unique approach to pricing and purchase. Restricting price details and Add to Cart functionality, users were prompted to submit an inquiry form. An automated process implemented to send users an email with the product link, pricing, and Add to Cart option, adding a layer of customization to the purchasing journey.
Tools and Technology
Modern Tech Stack for Scalability
We craft the technological framework of Carpet Exchange’s e-commerce platform to align with the business requirements
PHP
Magento 2
MySQL
Authorize.Net
Liquidweb
Key Features of the Platform
Unified Brilliance – Our Cross-Functional Project Team
Each feature incorporated into the Carpet Exchange e-commerce platform is strategically designed to meet the demands of the flooring retail industry. These features exhibit technical prowess and align with the overarching business strategy, positioning Carpet Exchange as a leader in the competitive landscape. The platform offers products and an unparalleled online flooring retail experience, underscoring our commitment to excellence.
Engagement. Scalability. Flexibility.
Each feature incorporated into the Carpet Exchange e-commerce platform is strategically designed to meet the demands of the flooring retail industry. These features exhibit technical prowess and align with the overarching business strategy, positioning Carpet Exchange as a leader in the competitive landscape. The platform offers products and an unparalleled online flooring retail experience, underscoring our commitment to excellence.
Custom Theme Development (Elevating aesthetics and brand consistency)
The meticulously crafted theme enhances the user interface and ensures a seamless brand experience across the platform. This deliberate effort to align the visual identity with the brand ethos enhances user engagement and contributes to a memorable customer journey.
Custom Plugin Development (Tailoring functionality to business rules)
Tailored plugins enforce specific business rules, such as bulk purchasing and unique product inquiries, addressing the nuanced needs of Carpet Exchange. This customization ensures that the platform adapts precisely to the dynamics of flooring products, optimizing the user journey and aligning seamlessly with the business strategy.
Form Builder (Streamlining inquiries for enhanced user interaction)
The strategic integration of dynamic form builder streamlines user inquiries, particularly for products with restricted pricing details. The form builder is more than a tool; it catalyzes enhanced user interaction. Facilitating a straightforward and intuitive inquiry process ensures that users are empowered to seek information effortlessly, contributing to an overall positive user experience.
Advanced Search using Elasticsearch (Empowering user search experience)
The integration of Elasticsearch is about empowering users with a better and intuitive search experience. Users can navigate the extensive product offerings effortlessly, discovering flooring solutions quickly and precisely. This advanced search capability is a cornerstone feature that significantly enhances the platform’s usability, contributing to a positive and seamless user journey.
Navigation Layered (Simplifying user navigation through product categories)
Our layered navigation system simplifies the complexity of the flooring retail landscape. With an intuitive and hierarchical structure, users can effortlessly explore and filter products based on specific criteria. This deliberate design ensures a user-friendly and efficient browsing experience, aligning with the diverse preferences of Carpet Exchange’s customer base.
Coupon/Discount Feature (Driving promotional activities and customer loyalty)
Our robust coupon and discount feature is not just a tool for discounts; it’s a mechanism for driving targeted promotions and fostering customer loyalty. By seamlessly executing promotional strategies, Carpet Exchange can enhance customer satisfaction and drive sales. This feature aligns with industry best practices, providing Carpet Exchange a competitive edge in the dynamic flooring retail market.
Shipping Method and Store Pickup (Flexibility in delivery options)
We kept customer preferences in mind and integrated advanced shipping methods into the platform, including the option for in-store pickups. This feature provides users with flexible and convenient delivery options. By aligning with varied shipping preferences, Carpet Exchange ensures an enhanced customer-centric approach, contributing to overall customer satisfaction and loyalty.
RFMS API Integration (Enhancing operational efficiency)
The seamless integration of RFMS through third-party APIs revolutionizes order management. Orders are recorded and synchronized with inventory management, ensuring real-time accuracy. This advanced integration streamlines operational processes and provides a foundation for efficient inventory control and order fulfillment.
SAI API Integration (Enriching product listings and sales)
The platform enriches its product listings by leveraging the power of SAI API, a third-party solution. Products are seamlessly imported, and sales from the carpet side are integrated. This strategic integration enhances the diversity of offerings, ensuring a comprehensive and up-to-date product catalog that caters to evolving customer needs.
Visualizer Implementation (Elevating UX with pre-purchase visualization)
Before purchase, users can visualize carpets in their rooms by uploading pictures. This immersive experience previews how the carpet will look in their space. This innovative feature adds a layer of personalization, allowing users to make informed decisions and enhancing overall customer satisfaction.
Bulk Product Management via CSV (Streamlining product addition and customization)
The platform embraces efficiency by enabling the addition of a vast quantity of products at once through CSV files. Import/export functionality facilitates this process, ensuring swift updates to the product catalog. Customization is taken to the next level with configurable product options on the fly, such as size or color variations.
Exclusively Shipped Within the US (Tailoring operations to market dynamics)
Recognizing market dynamics, Carpet Exchange strategically limits its shipping scope to within the US. This tailored approach simplifies logistics and aligns with regional preferences and regulations. By focusing on the US market, the platform ensures a targeted and efficient shipping process, providing a more seamless and reliable customer experience.
Tangible Outcomes
Happy Client. Enhanced UI/UX.
AvyaTech efficaciously addressed all hidden and visible challenges posed in e-commerce website development phases by employing a team of the best tech talent, including 1 Frontend Developer, 2 Backend Developers, 1 DevOps, 1 QA engineer, 1 project manager, and 1 system architect.
The transformation of Carpet Exchange into an e-commerce powerhouse resulted in tangible outcomes that surpassed expectations. The platform successfully manages the daily influx of 50 million users, seamlessly navigating the extensive product catalog.
Implementing custom modules for bulk purchases and unique pricing structures has streamlined the purchasing process, providing a tailored experience for users. The integration of Elasticsearch has elevated the search functionality, ensuring users can effortlessly discover the perfect flooring solutions.
The e-commerce platform’s success is reflected in its technical capabilities and its positive impact on the client’s business.
Carpet Exchange is now a digital destination, offering a user-friendly interface, customized purchasing experiences, and a robust foundation for future growth in the competitive flooring retail landscape.
1 Frontend Developer
2 Backend Developers
1 DevOps Engineer
1 QA Engineer
1 Project Manager
1 System Architect
Conclusion
Carpet Exchange transformed into an e-commerce powerhouse and exceeded the client’s expectations, delivering a unique online flooring retail experience in the United States. With AvyaTech’s e-commerce web development experience and technical acumen, it has a custom Magento 2 e-commerce website that caters to varying consumer and business needs. The e-commerce platform helps users effortlessly discover user-friendly flooring solutions, from searching to purchasing to cataloging. The newly developed website is feature-rich and successfully enhances user engagement at every step of the customer journey.